A value-added reseller is a firm that enhances the value of third-party products by adding customized products or services for resale to end-users. Value-added resellers play a prominent role in assisting manufacturers expand their business via different distribution channels.
For instance, in the IT industry, VARs offer services such as hardware or software installation, consulting, troubleshooting or related products or services in addition to core products. As compared to company-owner distributions, VARs have more market knowledge, sound distribution networks or channels and better sales skills. This allows them to bring their products in the industry with more flexibility coupled with less capital investment. TLS Technology partners with VARs to distribute IT goods all over the world and constantly ties up with players in this industry for a competitive advantage.
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